Lashback owns custom applications for affiliate email marketing campaigns. The client needed to create a Dashboard SaaS application that retrieves external data from his apps to display reports and graphs, and measure the effectiveness of campaigns. The application was to be additionally equipped with a customer panel, enabling self-service management of subscription and access to app’s services.
Business context
Business challenge
To gain valuable insight into the marketing practices of partners and their affiliates.
- Users did not have a good insight into the data from the campaigns conducted: data was scattered throughout several applications, it was not displayed in a readable form. This extended the campaign analysis and made it difficult to make decisions about the performance campaigns conducted.
- Users should be able to comprehensively analyze their affiliate campaigns in order to reduce manual activities and time spent on data management.
- Implementation of a new process – combining displayed reports and data in one panel in the form of services with different levels of availability depending on the subscription purchased.
- The final expectation was to increase the revenue from user-driven campaigns, and for our client – an increase in the satisfaction of current subscribers (customer retention) and an increase in sales of his SaaS services.
How we helped
We made an independent dashboard app and introduced tiered service options.
- data extract, transform and load to correct data visualization in charts and reports
- advanced data sorting and filtering options
- pull data from multiple sources, includes DB queries, SOLR searches, and external APIs to integrate 3 different external applications in one dashboard
- user-centered UX design, enabling access to all data of each subscribed application
- differentiation of data visibility and functionalities depending on the subscription
- unavailable functions are visible, but do not contain data, a user who wants to have a wider range of services can buy the desired service
- we have created a subscriber panel where the user can manage application modules and buy additional services
Achieved benefits
Perfect designed complex money-making SaaS app to improve marketing insights!
🗸 One-panel access for comprehensive data analysis
Users have access to data from all the client’s applications in one dashboard panel, thanks to that they can analyze data comprehensively.
🗸 Better insight into data
The data display capabilities are more advanced than in the source applications. We have implemented extended data sorting and filtering functions that give better insight to your campaigns
🗸 Self-service for users
We have achieved more flexibility, thanks to the fact that users can configure the application’s modules and manage its access by themselves. The client has gained time, they do not have to involve their employees in the setup of the application and its modules.
🗸 A better business model
Easily accessible subscription expansion and user-centered interface result in a new, faster earning model for our client.
🗸 Thoughtful UX design
UX for better use of the application functions, convenient data scanning, and subscription and data access management
